Why As an Amazon Seller, You Must Extract Your Competitor’s Reviews?

Are you having a retail business? Do you want to increase the online presence of your business? Do you want to enter the niche market? Do you have your online store that needs more traffic? If the answer to any of the questions is yes, then getting an Amazon store is a superb alternative for you. Getting an Amazon storefront is a very easy way of improving brand visibility, increasing customer engagement, as well as increasing sales.

Being the most widespread e-commerce destination, Amazon marketplaces are extremely competitive. Therefore, how does the seller have an edge over the competition?

Monitoring your product reviews is extremely useful to evaluate customer satisfaction as well as identify improvement areas. Although, the advantages of review analysis are not limited to your reviews. Competitors’ reviews prove to be a gold mine of data as well as are extremely useful in recognizing your strengths, understanding gaps in the products, as well as predicting future market trends.

What is the Importance of Amazon Reviews?

· Shoppers Always Read Online Reviews Before Buying

No matter if somebody is looking for lawnmowers or wants to purchase an anniversary gift online, product reviews always influence shopping decisions. Shopping online could be frightening, and with online reviews, you will get something assured about somebody’s satisfying experience with a certain product.

About 84% of the online shoppers discover online testimonials as dependable as recommendations from a family member or a close friend. And that’s how making great reviews could do wonders for the seller’s Amazon algorithms as well as help in building trust amongst their customers.

· Reviews Create Trust Among the Shoppers

Amazon has a massive share in the e-commerce market. It gives sellers a wonderful opportunity to increase their brand visibility at no extra cost. Positive reviews always create good impressions on the new shoppers.

· Reviews Help in Understanding Usual Demands

It could be quite mystifying for the experienced sellers also to measure the future market trends. Although, paying attention to clients’ product reviews can help recognize new growth areas. A lot of customers give product requests as well as recommendations in the reviews. Intelligent sellers quickly address their demands and get the upper hand in the competition.

What are the Benefits of Amazon Sellers Review Scraping?

User-generated content like product reviews is the most reliable indicator of any business’s performance. Although, if a seller gets thousands of reviews per day, this can be a challenging task to manually track customers’ feedback.

So, how can you make the most of the review data? Product review scraping is the most efficient way of gathering as well as analyzing customers’ feedbacks. This technique gives two key benefits:

Deep Diving into Customers’ Feedback

Satisfying customers is very important for a business’s success. Whereas it could challenging to monitor your reviews, particularly if you’re a big brand, a review scraping service can ease down your burden. The right review data scraper can assist you in assessing the overall satisfaction of your customers as well as assist you in identifying any particular aspects of the products, which need improvement.

For example, a vendor is selling shoes and he can extract his product reviews to recognize any regular feedback about the particular product features. It could be a fit, design, or even pricing. Then he could utilize this latest insight to provide a superior user experience.

Easy Competitor Analysis

No matter if you are a novice or a veteran seller, you can certainly take advantage of analyzing competitor’s strengths as well as weaknesses. Manual scraping of pages, as well as review pages, would take ample time and effort. The appropriate review scraping service can make small work of loads of customer feedback for generating a useful database about quantifiable data. A seller can analyze the dataset more to recognize probable areas where he can grow his business.

For instance, let us assume that the shoe vendor now wants to grow his business in other areas of the footwear marketplace. In case, he wants to extract his competitors’ reviews, he can recognize some gaps in his individual product line; might be his brand didn’t get enough options for the women. Now, he can invest more sources in developing a completely new range of women’s shoes that might make his brand more appealing to the larger audience.

How to Get Professional Review Scraping?

You can utilize product review scraping by taking any of the available directions: you can build your personal Amazon review scraper using Python or hire professional Amazon review data scraping services from experts like X-Byte.

While creating your personal Amazon review scraper may feel rewarding, however, it can be quite challenging to get started. And if you are unable to cope with these challenges, then it may prove to be a frustrating experience.

Here are some factors, which make it hard to scrape Amazon reviews:

· Amazon servers could detect scrapers as well as stop them from using the website’s pages.

· Amazon tacitly discourages web data scraping as well as makes the pages very complicated to scrape.

· Amazon’s page structures are extremely diverse and can disrupt scrapers, which are not progressive enough.

Instead, you can save ample efforts and time through outsourcing your requirements of Amazon review scraping to X-Byte Enterprise Crawling! Our experienced data scientists are industry leaders and are assured to create perfect solutions for all your Amazon product review scraping requirements.

Wrapping Up

Amazon is amongst the best online shopping websites. For an e-commerce seller, ranking higher on product listings is very important for many reasons. Although, the Amazon marketplace is highly competitive. Therefore, how to stay ahead in the competition while saving time and resources? Product review scraping is will prove to be the best friend for you here!

Founder of “X-Byte Enterprise Crawling”, a well-diversified corporation providing Enterprise grade Web Crawling service & solution, leveraging Cloud DaaS model